Karachi: With much enthusiasm and rivalry spirit among advertisement agencies, the second annual event ofPakistan Advertisers Society (PAS) Awards with the theme “Award is the best revenge” is not very far and being held on April 27.
PAS has initiated its 2nd Advertising Awards drive and invited advertisers and advertisement agencies to submit their nomination on 26 different categories.
PAS Awards is considered as prestigious as Oscar for advertisers in Pakistan’s market scenario is now being targeted by every advertising agency to get the fame and reputation, The News Tribe, the largest independent and bilingual website of Pakistan, has learnt, it helps achieving standards of marketing as per international standards.
Win
ning the PAS Award 2012 is about meeting a challenge and succeeding, organizers believe, we ensure a place for companies across a wide advertising spectrum to compete for the honour of creating the year’s most effective work.
ning the PAS Award 2012 is about meeting a challenge and succeeding, organizers believe, we ensure a place for companies across a wide advertising spectrum to compete for the honour of creating the year’s most effective work.
The contest enhances the competition among advertisement agencies in demonstrating partnerships in the creation, management and building of a brand.
Last year in May, the event held first time in the history of the country with fanfare and excitement.
Overall, 105 entries were received across 18 different categories from which 41 nominations in 13 categories made it to the final round.
The winning agencies, clients and brands of the first awards were
| Category | Winner | Client | Agency |
| TELECOMMUNICATION | Ufone Voice Quality | Ufone | Interflow |
| PUBLIC SERVICE, GOVT., & CSR | Telenor ‘karo mumkin’ | Telenor Pakistan | Adcom |
| COSMETICS & PERSONAL CARE | Sunsilk Co-Creation for Expert Touched Hair | Unilever Pakistan | JWT |
| BEVERAGE – HOT | Tapal | Tapal Tea | Adcom |
| PACKAGED FOOD | Knorr Noodles | Unilever Pakistan | Option-A Consulting |
| PETROLEUM | The Havoline Way | Chevron Pakistan | Spectrum |
| CULINARY | Shan Oriental Range | Shan Foods | Brand Crew |
| FABRIC CARE | Surf Excel – Umer and Dadi ‘aik minute’ | Unilever Pakistan | Lowe & Rauf |
| BANKING & FINANCIAL SERVICES | Bank Al-Habib Special Saver Certificates – ‘na qataar, na intezaar’ | Bank Al-Habib | Bond Advertising |
| BREAKFAST FOOD & DAIRY | Tarang – ‘Sohni Mahiwal’ | Engro Foods | Adcom |
| BEVERAGE – COLD | Coke Studio 2010 | Coca Cola | Frequency Media So Ho Square |
| SNACKS & CONFECTIONERY | Gluco Thematic Re-launch Campaign | English Biscuits Manufacturers | JWT |
| ICE CREAM & FROZEN DESSERTS | Walls Badami – a sweet fulfilling tradition | Unilever Pakistan | Lowe & Rauf |
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