Mobilink hires agencies for social media coverage

Karachi: Mobilink has hired two digital agencies—Mvergence and Converge Technologies- aimed at strengthening its strategic division through enhanced communication and content development on social media.

Official sources said the Mobilink has adopted an aggressive approach to make strong presence in the social media with the fast growing audience and their participation on social networking sites and blogs.

“The company is first and only in Pakistan’s telecom sector with such strong strategic arm mainly for monitoring and communicating the interactive audience of social media,” he claims.

The digital agencies have proven track record with strong presence and remarkable achievements for their clients, hence, we chose them on their best merits, an official added.

Mobilink has invited applications for digital agencies for months ago and shortlisted 10 agencies out of more than 25 with different presentation sessions and persuasion proposals on social media, an official involved in the process said.

These companies will not only monitor audience on digital media but also produce content for its client companies based on brand and services promotions. Moreover, these companies also produce infotainment contents and services for telecom operators such as music and sports news.

With the emergence of social media influence and its interactive audience, the trend of exploiting Social Media Agencies has been increasing in the corporate world as if PR Firms and Media Buying Agencies for Print and Electronic Media.

Cellular phone operators having popularity of setting trends in advertisement and brand activation are once again took lead among other sectors, promoting the strategy of influencing social media for building image of their brands.